Digital Marketing
in the AI Era
from BITSoM
Digital Marketing
in the AI Era
from
BITSoM
- Learn from BITSoM’s world-class faculty and top marketing leaders.
- Gain AI marketing skills and create real campaigns in a capstone project.
- Master storytelling, performance marketing, and tools like ChatGPT, Meta Ads, and Google Analytics
Qualifier Test Date
August 10, 2025
Programme Duration
6 Months
Time Commitment
6-7 Hrs/week
Available Seats/Cohort
400
Eligibility
Beginner Level
Learning Mode
Online
Qualifier Test Date
August 10, 2025
Programme Duration
6 Months
Time Commitment
6-7 Hrs/week
Available Seats/Cohort
400
Eligibility
Beginner Level
Learning Mode
Online
The Future of Digital Marketing is Here
Billion
Billion
"Digital marketing is the most crucial skill that will define the future of business growth."
( Digital Marketing Expert.)
"The essence of digital marketing is to understand and anticipate your customer's needs and behaviours."
(SEO Expert)
About BITSoM
- BITSoM (BITS School of Management), is a global business school under the aegis of BITS Pilani, an Institution of Eminence - a recognition bestowed by the Government of India in 2020.
- Located in the Mumbai Metropolitan Region, BITSoM offers a transformative learning experience driven by world-class faculty who bring expertise from top global institutions like Harvard, Wharton, NYU Stern, and SMU Singapore.
- With a foundation in academic rigor and leadership skills, BITSoM nurtures future leaders equipped to excel in an ever-changing global business landscape.
Admission Process
Clear Qualifier Test
Clear the Qualifier test to be eligible for the programme
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd.
Qualifier Test Details
To join this Programme, you must clear the qualifier test on your allotted date.
Topics Covered
- • Verbal Ability & Critical Thinking
- • Logical Reasoning
- • Marketing Terminology
Registration Process
- • Pay ₹99 and choose your slot
- • Unlock free mock test and practice before your final exam
Things to Remember
- • The duration of the test is 60 minutes
- • You can take the test only once at your allotted time & slot
- • The test can only be taken on a desktop/laptop on Google Chrome browser
Fee Structure
Qualifier Test Fee
(non-refundable)
Option 1
Upfront
Option 2
EMI
(Through Our NBFC Partners)
Secure Seat Fee
(non-refundable)
₹4,000
₹4,000
Remaining Programme Fee
(non-refundable)
₹56,000
₹7,156 x 9 months
Total
₹60,000
( + GST **)
₹68,404
( + GST **)
** GST at 18% extra, as applicable
Our NBFC Partners
Who is this Programme for?
From Strategy to Execution – Master Every Aspect of Digital Marketing
World-Class Faculty
Learn from BITSoM’s faculty with experience from institutes like Harvard, Wharton, and NYU Stern and many more.
Try-Relevant Curriculum
Integrated AI and digital marketing strategies designed for today’s market.
Hands-On Experience
Build skills through live projects and a capstone marketing campaign.
Live Mentorship
Engage in real-time online classes with personalized expert guidance.
Prestigious Certification
Earn a certificate from BITSoM recognized by global employers.
Placement Support*
Graduates of this programme with 7+ CGPA are eligible for dedicated placement assistance.
How is the Digital Marketing Programme with BITSoM Different?
How is the Digital Marketing Programme with BITSoM Different?
This Programme
Other Programme
Academic & Industry Mentorship
Learn from BITSoM faculty and industry experts blending theory and practice.
Primarily academic faculty with limited industry exposure.
Hands-On Projects
Build real AI-driven projects using 10+ industry tools.
Minimal hands-on experience, mostly theoretical.
Student-Centric Approach
Personalized feedback, peer community, one-on-one mentorship.
Limited personalized guidance and support.
Placement Assistance
Assured interview support, career coaching, portfolio building.
Limited placement assistance; students navigate job search independently.
Certification
Earn BITSoM certification recognized by leading companies.
Generic certifications with limited industry recognition.
Career Guidance
Comprehensive career coaching and portfolio creation.
Limited or no dedicated career services.
Features
This Programme
Other Institutes
What Will You Learn?
Develop user-centered campaign thinking, leveraging advanced tools and prompt engineering for compelling content. Work on 6+ real-world digital marketing projects to build a robust portfolio. Gain expertise in the next frontier of online growth through practical application and strategic insights. You'll achieve a top 1% edge in a rapidly evolving digital landscape and be ready to lead data-driven marketing teams with strategic expertise.
Toolkit
Course Details
Duration
6 Months
Course Mode
Online
Certification
From BITSoM
Module 1: Marketing Foundations with AI Lens
- Welcome to the Future of Digital Marketing
- Marketing Mix 4.0
- 7Ps of Marketing
- Consumer Behaviour and Branding in the Digital Economy
- Integrated Marketing Communications - Journey Mapping (AIDAS)
- Guest Speaker 1
Module 2: Digital Marketing Reinvented
- Introduction to Digital Marketing and its elements
- Website, Mobile Apps and UX/UI
- Search Engine Optimisation in the AI world
- Search Engine Marketing
- Social Media Marketing and role of AI
- Influencer & Community Marketing, AI Influncers
- Display Advertising
- Email Campaigns
- Online Reputation Management
- Viral Loops & Growth Hacking
Module 3: Ecommerce Marketing
- Display Ads and Targeting.
- Social Media Strategy.
- Influencers, Communities, and Online Reputation.
Module 4: Martec and AI
- Introduction to Marktec
- GenAI 101 for Marketers
- AI Image, Audio, and Video Creation
- Privacy, Ethics & Trust in AI Marketing
- Emerging Trends: Agentic AI, Personal AI & Hyperautomation
Module 5: Digital Marketing Analytics
- Introduction to Digital Marketing Analytics
- MR Using AI Tools & Customer Segmentation
- Customer Journey and Attribution Models
- A/B Testing and Optimisation Strategies
- Social Media & Influencer Analytics; Predictive Analytics
- Dashboards & Visualisation for Marketing Teams
- Data Driven Customer Retention
Module 6: Bridging Learning with Practice
- Building a Personal Brand with LinkedIn and AI Tools
- Digital Marketer Roles: Mock Interviews & Roleplay
- Summary and Concluding Session, Set up for Projects
How will Masai Help you?
Dedicated Learner Support
Get personalized assistance, prompt query resolution, and continuous feedback through live interactive sessions with experts.
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from BITSoM and top companies, ensuring practical and relevant skills development.
How will Masai Help you?
Dedicated Learner Support
Get personalized assistance, prompt query resolution, and continuous feedback through live interactive sessions with experts.
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from BITSoM and top companies, ensuring practical and relevant skills development.
Contact Us
Contact Person 1
Sahil Kumar
Contact Person 2
Priyanka Das
Get started
Join the Program
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